1. Overview

AllSaints respects the privacy rights and personal data of all our Customers. This Privacy Policy outlines how we handle and ensure security of all personal data provided to or collected by AllSaints websites and services, including ridetechsuspension.com.

By accessing the AllSaints website or using our services, you acknowledge you have read and agree to the collection, use and disclosure of your personal data in accordance with this policy.

2. Definitions

AllSaints refers to AllSaints Retail Limited and our website ridetechsuspension.com.

Customer refers to any visitor or user of the AllSaints website.

Personal Data refers to any information relating to an identified or identifiable individual.

Services refers our services available on ridetechsuspension.com, including browsing products, creating an account and completing purchases.

3. Types of Personal Data We Collect

We collect data you provide directly to us as well as some data received from third party sources to improve services. This may include:

3.1) Information you provide

  1. Identity data:
    • Full name
    • Gender
    • Date of birth
  2. Contact data:
    • Address
    • Phone number
    • Email
  3. Login credentials:
    • Usernames
    • Passwords
    • Authentication methods
  4. Payment information
    • Credit/debit card numbers
    • Bank account details
  5. Profile/purchase data:
    • Shopping preferences
    • Order information
    • Product ratings/reviews
  6. Communications content:
    • Inquiries submitted
    • Chat sessions
    • Survey responses

3.2) Data collected automatically

3.3) Data obtained from third parties

4. How We Use Personal Data

Data collected is used only for purposes stated in this Policy or communicated to you. Main uses include:

  1. Complete purchase orders: Billing details, shipping address etc
  2. Promotional communications: Special sales, new arrivals, newsletters
  3. Loyalty rewards: Personalized rewards, early sale notifications
  4. Recommendations to Customers: Suggest products you may like based on past orders
  5. Enhancing user experience:
    • Review shopping history to allow continuity across devices
    • Diagnose problems reported and improve service
    • Recognize revisiting website Visitors
  6. Advertising/Targeting:
    • Conduct digital advertising and retargeting
    • Affiliate and influencer tracking links
    • Ads on social media and other sites
  7. Analytics to improve services: Source anonymized analytics from third parties
  8. Legal/regulatory compliance: Enforcing policies, anti-fraud and investigations

5. When We Disclose Personal Data

We only disclose data to:

We do not share personal data with any third parties unless required for provision of Services or other purposes outlined. Third parties must comply with appropriate confidentiality and privacy requirements.

6. Legal Bases for Personal Data Processing

We collect and process personal data about you only when legally permitted, including based on:

User Consent
Where we require consent to process data unnecessary for provision of Services, this consent can be withdrawn anytime.

Performance of a Contract Provide our Services as outlined in Terms of Use and process Orders.

Legal Compliance
Comply with legal and regulatory directives we are subject to.

Legitimate Interest
Send you personalized communications and targeted promotions, make improvements based on data analytics, prevent misuse of Services, etc when permissible and will not override your rights.

7. International Data Transfers

We mainly store and process all personal data within regions where we operate. There may be instances when we transfer data internationally. In such cases, appropriate legal mechanisms are employed such as standard contractual clauses along with technical and organizational controls. Contact us if you need further details on specific mechanisms.

8. Data Security

Safeguarding security of all personal data is vital to us. We are committed to employing physical, administrative, and technological controls conforming to accepted industry standards and commensurate with the sensitivity of personal data you provide.

This includes measures to minimize risks of destruction, unauthorized access, use, modification or disclosure. However, no method of storage or transmission over the Internet is completely secure. We work hard to protect personal data but cannot guarantee absolute security. Our systems are monitored and routinely assessed for possible vulnerabilities and attacks. We aim to continuously improve control and safeguard measures. Please notify us immediately if you become aware of a security issue.

9. Data Retention

We retain personal data for the duration required to fulfill operational, legal or regulatory purposes those data were collected for. This is determined based on minimum legal statute of limitations, accounting rules, reporting requirements etc. Where data retention periods remain unspecified based on these considerations, we determine appropriate retention timeframes based on criteria like elapsed time since last interaction, impact on the data subject, applicable legal requirements etc.

10. Your Data Protection Rights

Customers can:

  1. Request details on specific personal data we hold and how they are processed.
  2. Have inaccuracies in data corrected or completed if incomplete.
  3. Object to any unauthorized or excessive data processing we conduct.
  4. Request anonymization, data portability to other providers, or erasure of personal data.
  5. Avoid certain automated decision making processes that affect User rights.
  6. Withdraw consent to process special category data like biometrics.

Requests related to above rights may be made by email to privacy@ridetechsuspension.com or our postal address below. Please note that some exemptions apply and access requests may be subject to a small administrative fee sanctioned by applicable information regulators.

Contact details:

AllSaints Retail Limited
10 Orgreave Drive Handsworth Sheffield S13 9NR

Data Protection Officer: dpo@ridetechsuspension.com

11. Changes to this policy

We may amend this Privacy Policy anytime, consistent with Personal Data treatment consents made. We will notify of any material changes through website alerts or email.

12. Lodging Complaints

If you wish to raise a complaint regarding violation of this Privacy Policy or applicable data protection laws, please email us at privacy@ridetechsuspension.com. Our Data Protection Officer will investigate promptly and notify you of the outcome.

If you are dissatisfied with the response received, you have the right to escalate your complaint to the relevant privacy regulator in your jurisdiction.

That completes a full privacy policy covering key aspects of Customer data collection, usage, storage, transfer and protection mechanisms. Let me know if any sections need additional details or clarification.